Jersey Royal branding toolkit & guidelines
Jersey Royals have been grown on Jersey for over 140 years. Today there are approximately 20 island farmers who grow Jersey Royals, many of whom grow potatoes and no other crops. The potatoes are grown on approximately 16,500 vergees (approx. 7,300 acres).
The Jersey Royal Master Logo or Brand Mark has been developed to work across all media. These guidelines will give you a helpful insight into how the logo and brand may be used correctly.
For avoidance of doubt, all packers must use the logo as shown in this document on all packaging. This is important as non-compliance with this requirement may render the registration subject to revocation by third parties on the grounds that the mark is not being used in the required form. Should you have any questions about this please contact us for clarification.
The complete suite of logos can be downloaded by clicking on the link below in all recommended formats with the correct colour values. Please do not use any logo other than those provided. On no account should any of these logos be altered or edited in any way.
Sign up to our newsletter and keep up to date with our latest work and opportunities to get involved. View our privacy policy.