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Genuine Jersey, launched in 2001, celebrates the quality and diversity of local produce and products. Funded by member subscriptions and the Economic Development Department, it offers benefits such as use of the Genuine Jersey mark, event access, special rates, and professional support. Learn more about membership on the Genuine Jersey website.
Criterion
Details / requirement
Economic activity threshold
If bona fide agriculturalist: gross margin ≥ £40,000 per year. If smallholder: gross margin ≥ £5,000 per year.
Land-based production
You must be actively engaged in land-based primary production (agriculture, horticulture).
Registration
You must be registered as an agriculturalist (or with the scheme) to qualify. If not yet registered, you should get in touch with the Rural Economy team.
Application and documentation (all available via the My RSS Portal).
To apply, you need to provide: an RSS Application form (for the relevant year), an Agricultural Return for the previous year, a Land declaration spreadsheet for the relevant period, Accounts or financial declaration for the previous year, signed by an accountant (All of these must be submitted before the deadline).
Deadline
For 2026, you must submit your application and required documents by 15 September 2026.
Tier progression / conditions
To benefit from grant support (via Tier 4), your enterprise must have credits from Tiers 1–3; the grant maximum is calculated using those credits.
Project criteria (for Tier 4 grants)
Projects supported under Tier 4 must align with the goals of the rural scheme: they should contribute to enterprise growth, diversification, environmental improvement, efficiency, etc. The grants may cover a portion (e.g. up to 80%) of the capital cost for qualifying projects, subject to a cap or maximum grant limit.
Grant caps / limits
For capital project grants: for bona fide agricultural businesses, the base rate is £10,000, and for smallholders £5,000; plus an “area rate” (e.g. £10 per vergeé) may apply depending on land managed.
