Deputy Kirsten Morel, Minister for Sustainable Economic Development
Jersey’s rural economy is not a relic of the past—it is the foundation of our future. When we invest in local food, we invest in resilience. When we strengthen rural businesses, we secure Jersey’s market sovereignty.
The opportunity is before us: to transition from a commodity-driven economy to one that nourishes people, place and purpose. Jersey’s land and seas have long been a source of sustenance, innovation, and identity. For centuries, our farmers, fishers, and food producers have shaped not just our economy but our way of life and our global reputation for quality.
Today, the challenge is not one of capability, but price, convenience and attention. The disconnect between our people and our food system is widening—but this is not the story we have to tell. Jersey thrives when its people engage. The future of our rural economy is not built by policy alone but by participation.
Every purchase, every meal, every conversation about local food strengthens our collective food future. Supporting Jersey’s farmers, growers, and fishers is an investment in community, health and sustainability.
The tools and support exist to start, sustain, and grow rural enterprises. By fostering partnerships, sharing knowledge, and leveraging available resources, we create an economy that works for everyone.
Trust is the foundation of progress. By listening to communities, working alongside industry, investing in skills and regenerative practices, and prioritising food security, we build a system that is fair, viable and future-proof.
It’s about recognising that food sovereignty is within reach and that ambition and partnership, not perfection, will get us there.
The time is now. Jersey, let’s dig in.
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